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"Think Fast," a 30-second spot that will play in the fourth quarter of the game, features Bob, a recurring character that will star in Hyundai's social media plans. In the ad, Bob is driving his boss in his Genesis Coupe R-Spec. While in the middle of offering Bob some words of wisdom, the elderly boss falls unconscious. Bob doesn't lose his head during this medical emergency instead, he rapidly accelerates and stops his car repeatedly, performing a sort of Genesis CPR. There's enough force to bring the boss back to life, who starts his speech right where he left off.
If you're a fan of Bob's, you can check out more "Bob's High-Powered Business Tips" by visiting Hyundai's YouTube Channel.
Check out "Think Fast" after the jump.
More: Watch Hyundai's Genesis Coupe Super Bowl Ad "Think Fast" [Video] on Autoguide.com
