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Hyundai continues defy doubters, setting a new world record at the world-famous Pikes Peak Hill Climb in a race-prepped Genesis Coupe. Driver Rhys Millen piloted his Rhys Millen Racing Red Bull Hyundai Genesis Coupe drift car to a time of 12:09.397 in the rear-wheel drive Time Attack Class, beating his nearest competitor by 1 minute, 23 seconds and besting even his own previous time by 22 seconds.

"Driving the Genesis Coupe for the first time at Pikes Peak in front of thousands of fans is an amazing experience," said Millen. "Nothing compares to the pressure and thrill of Pikes Peak while competing against yourself for the record."

Millen also said the Genesis Coupe performed superbly, even though by the summit the tires were worn down to their steel belts.

The Pikes Peak Hill Climb, which takes place annually on Pikes Peak in Colorado Springs, Colorado, starts at an elevation of 9,300 feet and finishes at an elevation of 14,110 feet – where the air is so think drivers' reaction times begin to slow and their race car engines lose 30 percent of their power. Drivers drift around 156 corners, nearly missing guard rails and trees, while avoiding cliffs with 2,000-foot drop-offs.

2009 marks the 87th annual Pikes Peak International Hill Climb, the second-oldest motorsports event in America, second only to the Indianapolis 500.

More: Report: Rhys Millen Races Hyundai Genesis Coupe to Pikes Peak World Record on
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