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Ward’s Auto is reporting via their Twitter feed that Hyundai North America President and CEO John Krafcik told reporters that their North American arm will have a fleet average fuel economy rating of 50 mpg by 2025.

Hyundai is currently planning the launch of their first hybrid, the Sonata Hybrid, for this fall, with more models to follow. The upcoming Veloster is rumored to be able to achieve 40 mpg. However, a 50 mpg fleet average is an extremely ambitious target and will almost certainly take some kind of radical developments in the field of internal combustion engines, as well as plug-in hybrids and electric vehicles to achieve. Hyundai's new Sonata, available only with four-cylinder engines, is selling briskly and is able to return better fuel economy ratings than the competition thanks to a focus on reducing curb weight. Hyundai seems to be one of the few manufacturers committed to this strategy, one that should give them an advantage going forward

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