Hyundai has pledged to donate $100,000 each to 68 hospitals and non profit organizations to help fight pediatric cancer. Dealers will contribute $200 from each vehicle sale to the cause, and most of the financing is said to be arriving in this way.
The program, known as Hyundai Hope on Wheels will oversee the distribution of the nearly $7 million to the various charities. "While we've made progress over the last few decades and now have an 85 percent cure rate, cancer still takes more lives than any other childhood disease," said Hyundai Motor America President and CEO John Krafcik. "This September, in support of Childhood Cancer Awareness Month, Hyundai will shine a nationwide spotlight on this cause and provide more than $6 million in grants for pediatric cancer research and support programs. We love taking on big challenges at Hyundai, and we can think of no more worthy challenge than finding a cure for all forms of pediatric cancer."
Hope on Wheels will have donated close to $23 million by year's end,
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