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The veil has been pulled from the new Hyundai Le Fil Rouge Concept at the 2018 Geneva Motor Show.

Let’s get the name out of the way: Le Fil Rouge is meant to translate into ‘common thread’ and is “a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected,” the Korean automaker says. The sedan’s proportions are based on the famous golden ratio, a mathematical ratio commonly found in nature. It was designed to be instantly recognisable as a Hyundai, but features new styling cues for the brand, such as a large ‘Cascading Grille’, as Hyundai calls it.
Read more about the Hyundai Le Fil Rouge Concept Signals Brand’s Future Styling at
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