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Hyundai Chairman and CEO Chung Mong-koo calls the Genesis Hyundai's first entry into the European dominated luxury arena.According to Hyundai Vice Chairman Kim Dong-jin, the name Genesis is an indication that the vehicle is the first of many premium cars the company will introduce.The Genesis sedan is a luxury sedan that was designed to compete with the BMW 5 Series, Mercedes E-Class, Infiniti M, and Lexus GS.Hyundai targeted 55,000 sales of the Genesis in 2008 (35,000 in Korea and another 20,000 overseas) and 45,000 in 2009,[3] with sales goals of 50,000 per year in the United States - 20,000 sedans and 30,000 coupes. In the U.S., Hyundai sold about 22,000 Genesis (including coupe) in 2009 and just under 30,000 in 2010.
 
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