According to the most recent numbers released by Kelley Blue Book, Hyundai now has the strongest brand loyalty among its customers. Over the past year Hyundai owners looking to purchase another Hyundai went up 10.4 percent to a total of 56.4 percent, outranking long-time first-place brand Toyota. Honda, meanwhile, continues to hold on to the second place position.
KBB lists the reason for the jump as both the result of exciting new products from Hyundai like the Sonata and Tucson as well as the Korean automaker benefiting from other factors. Included in those are the Toyota's recent recall woes and relatively stale products by Honda.
Hyundai has also finally entered onto KBB's Top 10 Most-Researched New Vehicles list, with the new 2011 Hyundai Sonata now ranking fifth in February, surppassed only by such industry mainstays as the Accord, Civic, Camry and CR-V.
More: Hyundai Customers Most Loyal to Their Brand Says Kelley Blue Book on AutoGuide.com