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Hyundai Has Something Luxurious up its Sleeve by Luke Vandezande
For its second generation, the South Korean luxury sedan born to be a rule breaker is completely new and at it again.
Smashing the Glass Ceiling
America builds trucks. Italians craft supercars. The Japanese create transportation appliances carefully masked to look like cars and until several years ago, South Koreans seemed content to complete their part of the picture with inexpensive automobiles. At least that was the case in North America until Hyundai grabbed on with both hands and shook things up with a rear-wheel drive, V8-powered sedan ostensibly capable of applying a value-first philosophy to the luxury world.
The Genesis never sold in high volume, but it wasn’t supposed to. Like hiring the spin-doctors in AMC’s “Mad Men,” it served as a halo car capable of elevating its brand’s public image; but it wasn’t perfect.
Hampered by a front-engine, rear-wheel drive powertrain, the Genesis didn’t appeal to people besieged by snow through several months of the year. Especially at lower trim levels, it also suffered from underwhelming interior materials. The latter is a cardinal sin among luxury car customers.
As close to an auto-industry crystal ball as any single page on the internet can be, we've launched a new Future Cars section dedicated to reporting on the latest in what's coming next.
There's an old belief that concept cars never make it to production. On the contrary, they almost always do; they just often change enough over time, evolving significantly from wild design studies to more practical people movers. The new AutoGuide Future Cars pages will let you track the development of your favorite model or keep tabs on what new an exciting cars are coming down the pipe.
From early rumors to spy photos our Future Cars pages will follow the development of highly-anticipated new vehicles until they reach the market sometimes years from now. We aim to give you the straight facts and plenty of enticing rumors on exactly what we do know about these cars, along with photo galleries of concept cars and, of course, video previews of the near-production vehicles before all the hard specs have been confirmed.
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